Proper Management of Manual CPC Campaigns

Many people struggle to have success with Manual CPC bidding and end up defaulting to automated strategies from either Google or Microsoft Ads. But we think there are a number of cases where Manual CPC works best and can show good results, you just have to know how to properly manage the bids. In this video, we'll show you some common errors we see with Manual CPC bidding and discuss how to get the best results for your account.

0:34 - Example of a Common, Mismanaged Change History
2:26 - Quick Overview of Our Example Account for the Remainder of the Video
2:47 - Example of Changes We Make on a Weekly Basis
5:28 - How Look-Back Windows Can Go Wrong and How to Fix It
8:32 - Example of Bid Changes Cadences We Use
9:49 - Real Example of Why We Do Longer Reviews
11:49 - How Bid Modifiers Should Be Incorporated Into Manual CPC Campaigns
14:56 - Using Automated Rules to Help Manage Manual CPC Campaigns
15:46 - When to Use Manual CPC Bidding
18:00 - Bid Signals Google Uses in Bid Strategies That We Can’t Use Manually

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Видео Proper Management of Manual CPC Campaigns канала Paid Media Pros