Werner Vogels: The Secrets Behind Amazon's Constant Innovation

In 1997, e-commerce didn't exist – but Amazon did. Despite its long roots, Amazon is a technology company – and when Jeff Bezos started Amazon, he wasn't trying to build a bookshop; he was fascinated by the internet, and what it could transform. The secret to its success? Amazon believes that to stop innovating is to stop doing business in five minutes: not being able to anticipate and drive customers' wants spells death by a thousand cuts. As CTO of one of the world's most powerful companies, Werner Vogels is responsible for driving Amazon's customer-centric technology vision.

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Видео Werner Vogels: The Secrets Behind Amazon's Constant Innovation канала WIRED UK