The Easy Button Does Not Exist — Steve Novak on Getting AI Right Inside Organisations

Steve Novak leads the AI and automation practice at Definian, helping organisations take their data from fragmented and unreliable to AI-ready, and their agents from pilots to production.

In this episode, Steve cuts through the noise around AI adoption. Too many organisations expect AI to be the easy button — put an agent on a workflow and boom, it's automated. Steve has seen both sides of that coin: the ones who think AI will magically solve everything, and the sceptics who don't believe it can do anything at all. Neither position serves them well.

He also shares what a week actually looks like when you run a consulting practice, the three pillars every consultant should be working on every single week, and why the how is always the least important question to answer first.

And he talks about what genuinely keeps him awake: not AI's limitations, but the risk of people quietly handing their thinking over to the machine and letting their critical thinking atrophy over time.

A conversation about curiosity, managing expectations, and what it actually takes to get AI working inside a real organisation.

Find Steve on LinkedIn: https://www.linkedin.com/in/stevenjohnnovak/

The Process People Podcast is produced by Famla AI — the process discovery layer that sits upstream to process improvement, automation, and digital transformation. Our AI interviews the people who do the work and turns their insights into verifiable, editable process maps.

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