How Do Heroes and Villains Influence Consumer Behavior?

Might Darth Vader (and other villains) truly have a light side? Scientists explore how advertising products as heroic or villainous influences consumer behavior, and Dan predicts a hostile takeover at your local supermarket.

Source:
https://onlinelibrary.wiley.com/doi/abs/10.1002/jcpy.1085

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Видео How Do Heroes and Villains Influence Consumer Behavior? канала Studies Show