Shop Tour: Rockford Art Deli's Eco-Friendly Retail-Driven Screen Print Shop

In our first shop tour since the pandemic, we join Rockford Art Deli for a look at their screen printing shop. Set in downtown Rockford, IL, owner Jarrod Hennis holds yearly Free Print Day events. People wait in line for hours to get a slice of Rockford Art Deli's prints. In 2020 they pivoted to online and retail sales, with R.A.D.'s online sales jumping 800% year-over-year.

00:00 Intro
00:38 How RAD started
01:05 Designs & local pride
02:18 The Boutique
03:08 The Print Shop
05:57 A special press
06:48 The Screens
10:27 Boxes?
11:40 The Darkroom
14:18 The Ink Room
16:28 The Creepy Basement
19:20 The Allmade Stash
21:30 Retail is hard
24:15 The Art Offices
26:00 Designers?
27:00 Jarrod's office/bedroom
28:40 The Break Room
29:45 Outro

More info here: https://www.printavo.com/blog/shop-tour-rockford-art-deli

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