How A Founder Can Boost Organic Views, Increase Revenue & Do Better Deals

I believe in the power of founder and CEO-led storytelling in today’s digital age.

I’ve lived it at Cali BBQ.

For 17 years we’ve been in business, doing over $35 million in sales, but also nearly going under and learning the hard way what it takes to survive.

We built ghost kitchens, closed ghost kitchens, and eventually figured out how to build a media company on top of our restaurant.

Today, storytelling has helped us unlock partnerships with companies like Uber, Google, Pepsi, Toast, and Restaurant365.

This episode is all about why telling your story matters.

I share how consistency, speed, and building in public create opportunities you never imagined. I also talk about a recent moment at the National Restaurant Show where Jon Taffer, one of the most recognizable names in hospitality, discovered Greg Majewski and Craveworthy Brands through their storytelling. That content led directly to a partnership in just six days.

Chapters

00:00 Why founder-led storytelling matters
00:41 Lessons from building Cali BBQ and a media company
01:05 Why building in public creates opportunities
01:26 Storytelling leads to brand partnerships
01:48 Jon Taffer discovers Greg Majewski online
03:13 How digital storytelling closes deals faster

Insta: https://www.instagram.com/shawnpwalchef/
Cali BBQ Media: https://betheshow.media/

Видео How A Founder Can Boost Organic Views, Increase Revenue & Do Better Deals канала Shawn P. Walchef