Decoding Emotional Luxury and Customer Experience

As brands increase access to luxury-like experiences (think how Uber democratized the personal chauffeur, or how most technology once available only in luxury cars is now available across all segments), premium brands cannot differentiate on technology alone to acquire and retain customers. That requires developing brand representatives whose service orientation is rooted in emotional intelligence.

The relationship between luxury-like brand experiences and emotional intelligence is especially pronounced for consumers who are new entrants to luxury and expect more for the dollars they’re spending.

Видео Decoding Emotional Luxury and Customer Experience канала Bond Brand Loyalty