What is anchor text? Here's how to use it to boost SEO
In this video I discuss what anchor text is, how it is used in SEO and the best practices you should follow when creating anchor text on your website.
Anchor text is the clickable text that contains a link to a webpage (a hyperlink).
Search engines look at anchor text when crawling your website for links. Anchor text is used to give context and meaning to the content it is linking to. Therefore you must make sure your anchor text is relevant to the article you are linking to so that Google can determine exactly what the content is about.
You must make sure that your anchor text makes sense and is helpful to readers. You want to get readers clicking through to different articles on your website and spending more time on your site overall.
Your anchor text must not deceive readers either. Make sure people know exactly what they will be clicking through to – anchor text must always be relevant to the content it is linking to.
Lastly, when you use internal linking or ask for backlinks that point to a particular article on your website, make sure the anchor text is not always identical. Search engines like Google may consider this “spammy” as having the same anchor text across multiple websites or your own articles will seem disingenuous and unnatural (like you have been paying for backlinks).
For more information on internal linking, check out my video on content silos for SEO: https://youtu.be/DXfRTfuDSiA
Timestamps:
00:00 Introduction
00:15 What is anchor text?
00:59 Why is anchor text important for SEO?
02:10 How to use anchor text properly
06:31 Outro
Disclaimer: This video is not professional advice and does not contain any recommendations. The information contained in our publications is not, and should not be viewed as, an offer or recommendation to buy or sell or a solicitation of an offer. Our publications are not, and should not be seen as, a recommendation to use any particular investment, financial or business strategy.
Видео What is anchor text? Here's how to use it to boost SEO канала 24K Will
Anchor text is the clickable text that contains a link to a webpage (a hyperlink).
Search engines look at anchor text when crawling your website for links. Anchor text is used to give context and meaning to the content it is linking to. Therefore you must make sure your anchor text is relevant to the article you are linking to so that Google can determine exactly what the content is about.
You must make sure that your anchor text makes sense and is helpful to readers. You want to get readers clicking through to different articles on your website and spending more time on your site overall.
Your anchor text must not deceive readers either. Make sure people know exactly what they will be clicking through to – anchor text must always be relevant to the content it is linking to.
Lastly, when you use internal linking or ask for backlinks that point to a particular article on your website, make sure the anchor text is not always identical. Search engines like Google may consider this “spammy” as having the same anchor text across multiple websites or your own articles will seem disingenuous and unnatural (like you have been paying for backlinks).
For more information on internal linking, check out my video on content silos for SEO: https://youtu.be/DXfRTfuDSiA
Timestamps:
00:00 Introduction
00:15 What is anchor text?
00:59 Why is anchor text important for SEO?
02:10 How to use anchor text properly
06:31 Outro
Disclaimer: This video is not professional advice and does not contain any recommendations. The information contained in our publications is not, and should not be viewed as, an offer or recommendation to buy or sell or a solicitation of an offer. Our publications are not, and should not be seen as, a recommendation to use any particular investment, financial or business strategy.
Видео What is anchor text? Here's how to use it to boost SEO канала 24K Will
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