Iomega Clik: Little Disk, Huge Failure

Throughout the 1990s, Iomega was the darling of the storage industry with its various, successful disk formats. But while technology was rapidly changing at the end of the decade, the company stuck to what it knew best with its Clik/PocketZip disk -- which ultimately would lead to its downfall.

Sources:
"One Size Stores All," PC Magazine, March 9, 1999.
PocketZip disk photo: https://www.fileformat.info/media/clik/index.htm
"Zip Drive Death Click Is for Real," PC World, May 1998.
"Watchdog," Maximum PC, July 2001.
HipZip packaging photo: https://in.pinterest.com/pin/iomega-fotoshow-hipzip-packaging--356910339207778313/
"Ultimate MP3 Showdown," Maximum PC, March 2001.
Agfa ePhoto CL30 Clik photo: https://www.journaldulapin.com/2020/11/11/agfa-photowise-click-matos
PocketZip USB drive box photo: https://twitter.com/foone/status/1526220163917283329
"Iomega Announces New 100MB PocketZip Drive," https://web.archive.org/web/20040220160701/http://www.iomega.com/about/prreleases/2001/100mb_pocketzip.html
"More Room to Store," PC Magazine, January 19, 1999.
"Iomega's 10GB Peerless Drive System," Maximum PC, August 2001.
"Personal Storage," PC Magazine, March 21, 2000.
"Iomega takes Q2 drubbing, plans layoffs," Computerworld, https://www.computerworld.com/article/2582699/iomega-takes-q2-drubbing--plans-layoffs.html
"First Looks," PC Magazine, March 2008.
"EMC to acquire Iomega," https://www.dell.com/en-us/dt/corporate/newsroom/announcements/2008/04/20080408-07.htm

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