Diamond Shopping 101/Diamond Buying Guide And Tips.(How to get the best deal on a diamond) - 2020

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Diamonds are a unique commodity. confusing, misunderstood and valued by many, diamonds have been studied and prized for as long as they have been known. Not only can it be difficult to make sense of the small details that separate diamonds when graded by trained eyes, understanding diamond value can prove to be even more difficult for many people.

When people, often men, first start seriously thinking about investing in a diamond, they usually have no idea where to start. Generally you start by looking at what qualities and characteristics most people look for and desire in diamonds is a first step, but that only gets you a small step into the process. once one has a reasonable understanding of the main diamond criteria you then need to make sense of how it works into the value of each diamond.

In this video we again look at the 4 C's of diamonds, but with the specific task of identifying where the best value for most people will be. "Bang for your buck" is an expression that fits well with what we are attempting to guide you towards. There is a range in each of the main characteristics for diamond grading that offers the average person the best value. There will always be different preferences, but these guidelines will allow the average person to shop for a diamond that will look beautiful without paying for what you don't need.

Whether you are looking for an engagement ring or finding a Diamond to enjoy in a pendant for yourself most of us want the same thing...the best value we can from the diamond within our own budget.

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