The Value of Live Streaming on Twitch for Small Business | The Journey

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0:13 The value of live streaming on Twitch for small business
1:05 Why should you go live?
1:55 What is Twitch.tv
2:43 Livestreaming for small business
4:22 Live stream ideas
7:14 What do you need to start streaming?
8:16 How to grow your audience

Twitch is quickly becoming a household name among the gaming community and attracts millions of viewers every day. However, it’s so much more than a place to watch speedrunners or Minecraft builds. Social media marketing is more accessible than ever, which means small business owners are able to reach huge audiences much easier. But if you’ve had an online presence for a while, you know it takes a lot of work to maintain.

That's why live streaming on Twitch is a no-brainer for small businesses. It offers a way to connect directly to your target audience because it’s likely they’re online right now.

Why live streaming?
Whether for hosting a live event or creating a tutorial, video content has become the go-to option for marketing professionals. Video is an engaging medium that grabs the audience's attention and allows businesses to not just sell products but engage in brand-building efforts as well.

With so many platforms offering a live option, they make it easy by offering instructions on how to start — usually, it just requires the tap of a button.

What is Twitch?
Founded in 2011, Twitch is a platform for live video streaming, offering nearly anything you’d want to watch, from cooking, music, Q&A sessions, and — the leading driver of traffic — video games. On average, Twitch gets more than 15 million daily active users, with over 3.8 million unique broadcasters in February 2020 alone.

How live streaming on Twitch can help your business?
The statistics speak for themselves: Live video is simply more engaging for the audience. Best of all, live stream marketing is inexpensive, making it easy to secure a return on investment. About 73% of B2B businesses using live video to reach their target audience report positive results to their ROI. The end goal of any digital marketing tactic is to drive sales and increase conversions.

Many content creators can make a living on Twitch, through donations, subscriptions, and ads. There are different ways of generating revenue as a Twitch streamer, but if you want to do so through the platform itself, you’ll need to meet a few requirements first.

Livestream video is an effective tool in your digital marketing arsenal that can help you reach your audience, expand your brand, and ultimately drive more sales. So, how do you go about creating live video content for the first time?

If you're unsure what to broadcast, here are a few ideas for live social media marketing.
Share something you are passionate about
Show how your product is made
Teach your audience something
Broadcast a Live Q&A
Host a charity or fundraising event

It's Incredibly Easy to Get Started
Live streaming costs are negligible: All you need is a smartphone and a decent internet connection. Like all branding and marketing efforts, live streaming should be all about forging an emotional bond with the potential customer. Deploying relatable, informative, and entertaining video in real-time on users' social media feeds is a great way to do exactly that.

Ultimately, live streaming will work best when you engage fully with your audience, share unique content with them, and connect with them on a personal level.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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