Webinar: Building a Successful Brand in the U.S. Market (Provisor Marketing)

Julie McPeek and Kate Jones are the partners at Provisor Marketing, and have helped over 90 brands in 35 product categories. With over 60 years of combined experience in CPG brand marketing in the US, they are experienced marketers that develop and implement successful brand strategies and marketing plans for their clients.

In this webinar, they discuss:
- Consumer insights - identifying, understanding, and meeting the needs of your target consumer (you cannot reach all 320 million)
- Understanding differences in US consumers
- Provisor Quick Assess Consumer Sensing Tool - recent Provisor shopping behavior study review.
- Product offering and innovation plan.
- Retail Pricing Strategy - positioning the value of your brand.
- Brand Positioning and Package Design
- Commerce Strategy - retail distribution strategy and capabilities

Видео Webinar: Building a Successful Brand in the U.S. Market (Provisor Marketing) канала ECRM & RangeMe