Juan Jose Dardon Mota. How Tech Innovations Are Transforming E-Commerce

Our new guest on the Andersen RnD channel is Juan Jose Dardon Mota, Head of Tech Strategy at Otto Group.
The interview is hosted by Dmitri Kalesnikau, Head of Partnerships DACH at Andersen.

How have e-commerce and retail changed lately?
What can companies do to reduce the risks of going digital?
What’s the best way to bring smart technologies into retail?
Which digital strategies work best in mobile commerce?
How are GenAI, AR, and VR used in online shopping — and what role will the metaverse play?
Will online stores ever fully replace physical ones? And how can brick-and-mortar shops stay competitive in a digital world?
How is customer data kept safe in e-commerce?
Which trends will shape the future of retail and e-commerce in the next five years?

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Andersen: https://andersenlab.com?utm_source=YouTube&utm_medium=Jose
Dmitri Kalesnikau: https://www.linkedin.com/in/dmitri-kalesnikau/
Juan Jose Dardon Mota: https://www.linkedin.com/in/jjdardon?originalSubdomain=de
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00:00 Preview
01:14 Modern E-Commerce and Retail: Paradigm Shift or Evolution?
02:43 What Makes the DACH Region Unique?
05:20 What Drives Innovation at the Otto Group?
08:23 Cultural Change at Otto: Diversity & Openness
12:04 Strategic Response to Major Crises like COVID-19
14:13 Lessons from the Startup World
16:36 How to Survive in a Competitive Retail Landscape
18:00 How Otto Engages with Its Customers
19:53 Artificial Intelligence in Otto’s Operations
22:56 Using AI to Create Product Images
25:53 Virtual Retail: Hype or the Future?
27:47 Personalized Shopping: Augmented Reality vs. Generative AI
28:50 The Importance of Cybersecurity
31:15 Most Effective Digital Marketing Strategies
33:30 Will Brick-and-Mortar Stores Survive?
37:05 Sustainability in Retail
39:05 Fast Fashion vs. Sustainability
41:31 2hearts: Supporting Diversity
44:35 Life Between Cultures: Guatemala, Spain, Germany
47:15 German, Spanish, Guatemalan: A Personal Reflection

Видео Juan Jose Dardon Mota. How Tech Innovations Are Transforming E-Commerce канала Andersen RnD