Windows 8.1 - From Failure To Success

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Given all the things that went wrong with Windows 8, it would have been safe to assume that Microsoft would have just discontinued working on it right away, but the story doesn’t end there. There is a lot to unpack with Windows 8, because unlike other versions of Windows, Windows 8 arguably has the most moving parts to it, so much so that I decided to divide it into two separate videos. Not only does it tell the tale of an extremely misguided corporation, but also one that was actually able to somewhat correct its course. In 2013, Microsoft came out with Windows 8.1, the OS that acted as a form of retribution for Microsoft. “We’re sorry for making Windows 8. Here is something better.” and it…actually worked. At least, it worked in the best way it possibly could. Despite all the problems that arose before it, Windows 8.1 was actually quite well received among consumers, even to the point where people were comfortable with now making the switch, deciding to update to it from 7 or XP, well at least at a much more successful scale than the original Windows 8. But not just that; with Windows 8.1 came a bit of division within the PC community, many critics describing the software as just a continuation of Microsoft’s confusion of trying to abandon traditional PCs and make tablets the future, while others were saying that it was better than Windows 7, which had majority market share at the time. But at face value, Windows 8.1 doesn’t look all that different from Windows 8…not at all. So then…what was different about it? How exactly did Windows 8 go from something deemed unspeakable by everyday computer users, to becoming “better” than what is widely considered the greatest operating system of all time? What went right?
Now it is important to keep in mind that Windows 8.1 was by no means a silver bullet solution to all of Microsoft’s problems at the time, but it was a release of Windows that significantly remediated the company’s direction with their products, and in that regard was successful, both statistically and with how well it was received among its users. But how was Microsoft able to do this? So effectively turn a wrong into a right? Like with many product launches there isn’t just one straightforward answer. But upon observation, the root causes do become apparent. Windows 8.1’s success can be attributed to Microsoft acknowledging their mistakes and therefore improving the OS’s features, creating a smoother software ecosystem, performing effective damage control of the original Windows 8, and as you’d probably expect, the OS just coming out at the right time.

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