Industry Insights: Addressing the ’new normal’ in manufacturing

We have witnessed unprecedented disruption to a strong economy and our daily lives. This has included dropping oil prices, record unemployment, demand uncertainty, supply chain disruption, major austerity measures, unprecedented government intervention and unstable credit markets.

What does this mean for the manufacturing industry that relies so heavily on market stability and consistency? What measures can be implemented to support short-term business continuity and also ensure long-term breakthrough optimization? History tells us that the short-term measures implemented during global crises turn into fundamental social and economic shifts that last for generations.

What emerges is a “new normal” and never before has technology been so integral in accelerating these trends. In this Industry Spotlight, we explore how the manufacturing industry is addressing these challenges and the role of technology in the “new normal”.

Speaker: Dominik Wee

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