Google I/O Unveils the Biggest Search Change in 25 Years | Ignite Friday

Time for your weekly digital marketing news recap.

This week, Danny Conlon breaks down the biggest announcements from Google I/O and Google Marketing Live, including the most significant shift to Google Search in over 25 years.

Stories covered this week:

0:11 - Google I/O Unveils the Biggest Search Change in 25 Years
1:12 - Introducing Google’s New Universal Cart
1:47 - AEO and GEO are Still SEO, Says Google
3:07 - Google Sends Mixed Signals on llms.txt as Lighthouse Adds “Agentic Browsing” Checks
4:11 - Study Finds 90% of Brands Have Zero AI Search Mentions
4:54 - Google Rolls Out May 2026 Core Update
5:22 - 92% of Consumers Use Social and Discovery Platforms for Product Info
5:58 - Meta Leans into AI Projects Among Layoffs
6:22 - Google Adds AI Content Verification to Search
6:44 - YouTube Expands AI Creation Tools: Ask YouTube
7:01 - LinkedIn to Introduce Gated, Creator-Led Events
7:24 - Pinterest Wants Brands to Start Thinking about the Holidays

Big question this week: Are brands still optimizing for Google… or should they be optimizing for AI retrieval across every platform?

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