Meta & Google Conversion API for Shopify | Fix Over-Attribution & Recover Lost Conversions

Most Shopify brands rely only on the Facebook sales channel App for their tracking (Meta Pixel) via browser side tracking.

But browser tracking misses conversions due to:
* Privacy browsers
* Ad blockers
* iOS restrictions
* In-app browser breaks

At the same time, many brands unknowingly over-report conversions because of alternate data sources like Draft orders, App Orders or even overlapping Organic orders.

In this video, we explain how BooleanMaths Conversion API (CAPI) fixes both problems.

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🚀 What BooleanMaths CAPI Does

✅ Tracks events server-side
✅ Recovers conversions blocked on the browser
✅ Filters out irrelevant / inflated orders
✅ Prevents duplication issues
✅ Improves Event Match Quality (EMQ)
✅ Sends clean, validated signals to Meta

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### 🎯 Why This Matters

When Meta optimizes on:

* Missing data → You under-scale
* Inflated data → You burn budget

Clean data = Better optimization.

With BooleanMaths CAPI:

* Meta receives accurate conversion signals
* Campaign performance improves
* ROAS reflects reality
* Scaling decisions become data-driven

If you're running Meta Ads for your Shopify brand and want accurate tracking + better optimization, this walkthrough is for you.

👉 Book a demo: https://booleanmaths.com

#Shopify #MetaAds #ConversionAPI #CAPI #TrueROAS #PerformanceMarketing #D2C

Видео Meta & Google Conversion API for Shopify | Fix Over-Attribution & Recover Lost Conversions канала Boolean Maths