Making a compelling ask: The call to adventure (The Socratic Fundraiser 9)

From "The Socratic Fundraiser: Using Questions to Advance the Donor’s Story" http://www.encouragegenerosity.com/TheSocraticFundraiser.pdf

REFERENCES Discussion
Joseph Campbell uses a three step circular illustration with this description,
“A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.”
Campbell, J. (1949/2004). The hero with a thousand faces (commemorative ed.). Princeton University Press. p. 28.
I label these steps as follows:
The beginning point of “the world of common day” is “original identity.”
“Venturing forth into a region of supernatural wonder” is “challenge.”
“Fabulous forces are there encountered and a decisive victory is won” is “victory.”
“The hero comes back from this mysterious adventure with the power to bestow boons on his fellow man” is “enhanced identity.”
I apply this both to a scenario where the charitable gift serves only as the final step in the heroic life story and where the gift request itself constitutes the challenge that promises a victory delivering enhanced identity. In a conventional narrative arc, the steps of original identity, challenge, victory, and enhanced identity also serve as backstory, inciting incident, climax, and resolution, respectively.

The three sentence ask structure is adapted from a version presented in Collins, M. E. (2017, Winter). The Ask. Advancing Philanthropy, 16-23, p. 21. Quoting Marcy Heim. See also, Heim, M. (2018, August 22). Wanna Do EVERYTHING Better? [Website] http://marcyheim.com/wanna-do-everything-better

Видео Making a compelling ask: The call to adventure (The Socratic Fundraiser 9) канала Russell James