How Games Make Money: Monetization & Metrics

In this episode of ChatGBD, we explore the mechanics behind game monetization and the metrics that matter. From ad revenue to analytics, we explore how developers turn gameplay into profit.

💡 What you’ll learn:
✔️ How intrinsic in-game ads generate real revenue
✔️ The role of ARPDAU and why it’s a key metric
✔️ How impressions are counted
✔️ Ad ratios, sizing, and how resizing works in 3D environments
✔️ How performance is measured and what control publishers have

Whether you’re a game dev, marketer, or just curious about the business behind games, this one’s for you.

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Видео How Games Make Money: Monetization & Metrics канала Anzu