Understanding Thematic Analysis | 6 Steps to Perform Thematic analysis

Qualitative research can be a great way to explore a topic and come up with a new idea or support your own hypothesis.

But in order to do that, you need to do go through large amounts of unorganised qualitative data, in order to find the trends and observations to support your hypothesis.

Thematic Analysis is a method of analysis, using which you can go through your qualitative dataset, in an organised manner and analyse it effectively to uncover hidden trends and other inferences based on a criteria or a Theme, defined by the researcher.

The above video covers everything you need to know about thematic analysis and answers important questions such as:
1. What is Thematic Analysis?(1:10)
2.Types of Thematic analysis(2:02)
3. How is thematic Analysis conducted?
4. When is Thematic Analysis used?
5. 6 Steps to Perform Thematic analysis(2:47)

What is Thematic analysis?
Qualitative research involves mostly non-numeric data which cannot be analysed through statistical and mathematical calculations.
Thematic analysis is a process of analysing the raw data gathered through qualitative research.Thematic Analysis is usually conducted on data collected through, surveys, focus groups, interviews and social media profiles etc.

The collected data is gathered, transcribed, organised and analysed in order to make valuable inferences of the data. Thematic Analysis can be used in any research, where there is a need to analyse large amounts of data, which is not in the numerical forms. Research conducted in the fields of Psychology, History, Politics, Sociology, Medicine etc.

Types of Thematic analysis:
Thematic Analysis can be categorised into two types:
• Inductive analysis
• Deductive analysis

6 steps to analyse qualitative data by conducting the thematic analysis:
1. Familiarisation
2. Coding the Data
3. Generating Initial Themes
4. Reviewing the Themes
5. Naming and Defining the Themes
6. Writing up the report

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