How to Use Mailerlite to create forms, automations, and email campaigns

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TIME MARKERS
If you want to skip directly to specific topics, check out the below:
Email campaign 9:49
Embedded Forms 26:33
Automation 46:50

When you make the decision to start a blog, your next move should be to start building your email list. An email list will allow you the opportunity to learn more about your audience’s needs so you can create content, products, etc. that will resolve their problems.

Building your mailing list is not an easy feat, so you need to make sure that the email service provider you choose works for you. MailChimp is the default email service provider bloggers choose because it’s free for the first 2K subscribers and relatively easy to use. Those were two of the main reasons why I chose MailChimp. In fact, that’s why I started creating MailChimp tutorials on automations and segments.

However, lately I had been growing a bit frustrated with my most recent MailChimp email campaigns. I go into my reasoning more in the below video, but if you’re looking for the CliffsNotes version it’s because I noticed a dip in my open rates. Sure there are a lot of factors that can go into this such as headlines, day and time of day sent, etc.

When you know you’re providing quality content, it’s extremely disheartening to see those types of results. Then I came across a couple posts on social media mentioning that MailChimp’s emails usually have low open rates because they tend to get stuck in spam or the promotion folder in Gmail.
Needless to say, I decided to “investigate” by taking a portion of my list and started to test MailerLite. I can honestly say that I’m upset that I didn’t switch to Mailerlite sooner! Not only were my open rates higher with Mailerlite, but there were a variety of other features that I feel Mailerlite does better than MailChimp.

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