Form Follows Function: Tips to Improve Your Product Designs

Form follows function. This quote is all about designing for your user. You must understand what your user needs to be successful in whatever task you are helping them with. Product and industrial design is all about balancing the needs of your user with constraints around manufacturing, cost, and deadlines. This video has tips that will help you to strategically design your products in a way that is deliberate and strategic...so that your forms follow your products' function.

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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

B-roll footage courtesy of wired and google hardware team.

Designing for Growth by Tim Ogilvie: https://www.amazon.com/Designing-Growth-Thinking-Managers-Publishing-ebook/dp/B005SZNED2
The Design of Everyday Things by Don Norman: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654

Note: I am NOT being paid to endorse these books. I just think they're good, and therefore recommend them.

Видео Form Follows Function: Tips to Improve Your Product Designs канала Design Theory