Why Analytics Miss AI Referrals

In this clip from our episode, Bram Vergouwen, Head of Marketing at Melapress, shares a surprising finding: the biggest source customers credited for discovering Melapress plugins was AI chat tools like ChatGPT.

It doesn't show up in analytics. People find you through an LLM conversation, then type your URL directly or search your name separately. That breaks the referral chain entirely. Being findable for the right words and terms still matters, just not in the way traditional tracking captures it.

👉 Full episode: https://www.youtube.com/watch?v=9IrUU7w4qtU

#MelapressShow #WordPress #AIMarketing #ChatGPT #WordPressPlugins

Видео Why Analytics Miss AI Referrals канала Melapress