How To Do Marketing The RIGHT Way With Rosie Di Lecce

How To Do Marketing the RIGHT Way (And Stop Spinning Your Wheels) with Rosie Di Lecce

Most coaches, speakers and trainers are stuck doing “busy” marketing that burns out their time and delivers zero results—because they don’t know the REAL difference between STRATEGY and TACTICS.

In this episode, I sit down with a true marketing powerhouse: Rosie Di Lecce, founder of Saya Creative. Rosie has worked with giants like Anakin and Swarovski, as well as solopreneurs and small businesses, mastering the art of building marketing strategies that ACTUALLY deliver clients and profit (without the fluff and overwhelm).

Rosie pulls back the curtain on:
◼️ The universal marketing principles every business—big or small—must follow
◼️ Why posting 5x a week is NOT a strategy
◼️ The 1 missing piece keeping most businesses plateaued
◼️ Strategy vs. tactics: How to finally tell the difference (and use both right)
◼️ Common mistakes that keep entrepreneurs broke, exhausted, and confused
◼️ The power of messaging, audience understanding, and brand (and how to fix yours)
◼️ Real-world case study: How one switch tripled bookings instantly

If you’re tired of “spaghetti at the wall” marketing, this interview is your cheat code for impactful, stress-free results.

(00:00) Intro & About Saya Creative
(01:44) Rosie’s work with global brands & solopreneurs
(02:15) Do big and small businesses need different marketing?
(02:38) The 4 critical principles of effective marketing strategy
(04:46) Why having a “content calendar” isn’t a marketing strategy
(06:02) Tactics vs Strategy: The clear definitions
(07:08) How tactics fit into your overall strategy
(08:09) Where most marketing goes wrong—real examples
(10:40) Why “perfectionism paralysis” kills results
(11:14) The pain of outsourcing without systems
(12:58) Real client case study: From chaos to full bookings, fast
(14:12) Picking the right “low hanging fruit” tactic
(15:27) The secret behind one high-performing campaign
(16:43) Using emotion and exclusivity to drive response
(17:45) Final principles & why strategy always wins
(18:05) How to work with Rosie or get her FREE 5-step Strategy Blueprint

Connect with Rosie Di Lecce & Saya Creative:
◼️ Get started with the 5-Step Strategy Blueprint: Saya Creative Website
◼️ Email Rosie: hello@sayacreative.com

Want more tools to become an authority and attract your ideal clients?
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Ready to stop guessing and start growing? Watch now and let’s grow exponentially, together!

Видео How To Do Marketing The RIGHT Way With Rosie Di Lecce канала Simone Vincenzi - GTeX