𝐇𝐨𝐰 𝐭𝐨 𝐬𝐞𝐥𝐥 𝐉𝐞𝐰𝐞𝐥𝐫𝐲 #𝟏𝟗 𝐓𝐨𝐩 𝐨𝐟 𝐌𝐢𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬

When your customer sees jewelry, they need to think of you. This is called top-of-mind awareness. It means, if they get an urge to buy something you are the first person they reach out to.
This is a developed and encouraged subliminal mindset. Not meaning subliminal in the sense of “I’m going to program you and you won’t know it”.
But in the conscious sense,” I really like your jewelry because you have always made quality jewelry that I love”
Top-of-mind is developed by keeping in front of the customer by
Using email every 7 to 10 days or
With Facebook every few days or
and with Instagram daily.
Every contact should have a different subject line or teaser.
Subjects like Upcoming show invitations, Special Events, Online auctions, newest products, and anything that should interest your customer is fair game.
Every contact should exude quality. and if possible, fit the customer’s style profile or reflect their interests
Make sure at least the first paragraph has new content and make a statement that everything else after these paragraphs is repeated information if it is.
Don’t Spam.
Key points
Top of Mind is important
Keep in front of the customer
Repeat contact
Use new content
Push their style

Create Your Dreams:
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https://SilverSmithingClass.com
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