Behind The Podcast - Broadcast Revolution for Logistics UK

What does it look like when a podcast becomes a channel for deep engagement for a membership organisation? Rona Hunnisett from Logistics UK can tell you better than we can.

We've been producing Leading on Logistics with them for over two years - a quarterly show hosted by our own Mike Young (former BBC producer) that brings senior industry voices together with Logistics UK to explore the challenges shaping transport and logistics today.

The goal was to engage members with deeper insight into industry developments, promote thought leadership, and reflect the diverse voices across road, rail, air, and sea. The format needed to be professional, informative, and resonate with a high-level audience.

From decarbonisation to skills shortages to the insights in Logistics UK's latest reports, every episode is built to give their executive membership something genuinely useful. This value deeply connects with their highly informed, time-poor audience, and two years in, listenership is still growing.

With the Leading on Logistics podcast becoming a trusted voice in the sector, check in with Rona to learn why it works.

Видео Behind The Podcast - Broadcast Revolution for Logistics UK канала Broadcast Revolution