Rolex and the Masters Tournament

The Masters Tournament stands out among the four men’s Major championships as it is traditionally the first of the season and the only one played at the same venue every year. It is staged at Augusta National Golf Club, a place revered by all who experience it and where excellence and respect for tradition are paramount. Those aspiring to don the coveted Green Jacket awarded to the winner must negotiate the sternest physical and mental challenges presented by a pristine course which is an uncompromising test of all aspects of a player’s repertoire.

Rolex is committed to the permanent quest for excellence in all its endeavours and has been a long-term supporter of golf in its pursuit of the same. The brand’s enduring relationship with the sport began more than 50 years ago, in 1967, when Arnold Palmer, joined by Jack Nicklaus and Gary Player, became the brand’s first golfing Testimonees. Known together as The Big Three, these legendary players changed the face of golf forever, and their partnership with Rolex marked the beginning of a relationship based on the shared commitment to continuous improvement and unwavering precision. Since then, the affiliation has grown and flourished, permeating every level of the game worldwide. From elite players and golf legends to all the game’s Major championships, where success represents the pinnacle of achievement in the sport, as well as the foremost professional tours and worldwide amateur championships, Rolex is ever-present. In 2021 Rolex further deepened its support by becoming a Worldwide Partner of The Ryder Cup, to act as Official Timekeeper at every iteration of the sport’s pre-eminent team competition. The Swiss manufacturer’s support for the game is built on a strong sense of integrity and respect for tradition that promote the continuity of expertise and transfer of knowledge, and an understanding of the importance of investing in the sport’s development for future generations.
#Rolex #TheMasters #Perpetual

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