The Corporate Client: Organizational Structure and Decision-Making

The Corporate Client: Organizational Structure and Decision-Making
Before you can sell or deliver a wellness program, you need to understand who you're actually working with. This section maps the corporate decision-making landscape — the roles of HR, benefits, finance, and senior leadership, and how each stakeholder influences the buying and program oversight process. You'll learn to identify the economic buyer versus the program champion, navigate multi-stakeholder environments, and walk into any client meeting knowing who holds the power and what they care about.

Видео The Corporate Client: Organizational Structure and Decision-Making канала wellnesscoaches