Critique of a Poor Apple Juice Design Strategic Brand Packaging Designer View

📍 Hey, we are witnessing yet another example of bad design.
Look at this packaging design. It looks completely unappealing.
The font selection is weak and lacks character.
In the highlighted circle, I have shown a close-up of the apple juice splash.



Instead of looking fresh, juicy, and appetizing, it creates a very unpleasant visual impression. The splash lacks refinement and does not communicate freshness or quality.
Then there are three different apple visuals: a full apple, a half apple, and a sliced apple. Why is it necessary to show all three? Does displaying multiple apples make consumers believe it is more authentic apple juice?
This clearly reflects a lack of strategic design thinking.
Design is not about filling empty space with random visual elements. Every element should have a purpose and contribute to the brand story.
The designer is responsible for this outcome, but the responsibility does not stop there.
The Brand Manager, Brand VP, and decision-makers who approved this design are equally accountable.
How did this design get approved?

How did it reach the printing stage?
Packaging is one of the most powerful brand touchpoints. Every pack on the shelf is an opportunity to build brand equity, create distinction, and improve consumer perception.
Instead, money has been spent on a design that neither strengthens the brand nor creates memorable assets.
Good packaging design should attract attention, communicate value, and build long-term brand recognition.
This design does none of those things.

Bad design is not just an aesthetic problem.

Bad design is a business problem.
#StrategicDesign #BrandStrategy #PackagingDesign #Branding #DesignThinking #BrandPositioning #CreativeStrategy #DesignLeadership #VisualCommunication #BusinessOfDesign

Видео Critique of a Poor Apple Juice Design Strategic Brand Packaging Designer View канала Dharam Mentor Branding Lab