Life, Science and Marketing Podcast: Episode 5 - Chris Thorne

Life, Science, and Marketing Podcast: Episode 5 - Chris Thorne: The importance of proactive networking, conveying science effectively, and overcoming common obstacles in life science marketing

Listen to audio podcast: https://rss.com/podcasts/life-science-and-marketing/

Guest: Chris Thorne, Director of Marketing at Asimov

Chris' Background:

PhD in cancer cell biology from University of Liverpool

Worked in R&D, operations, and marketing roles at biotech startups like Horizon Discovery

Experience spanning scientific research, startups, and product marketing

Key Discussion Points:

Importance of proactive networking and relationship-building throughout your career

Conveying complex scientific concepts clearly and telling compelling stories

Overcoming common marketing obstacles like budget constraints and short attention spans

Taking calculated risks with bold, differentiated messaging to stand out

Tracking marketing impact with tools while accepting some attribution uncertainty

Key Quotes:

"Proactively building and maintaining professional relationships provides access to resources, referrals, new opportunities, and other support that aids your initiatives."

"While having a clear, authentic message resonate with your audience is crucial, I've found that the relationships within a company are also essential to achieve success."

"My top advice is to keep marketing capabilities sharp, but also proactively nurture your network. The connections you build will always be invaluable, providing support as marketing continues to evolve."

Видео Life, Science and Marketing Podcast: Episode 5 - Chris Thorne канала BioStrata