Google Helpful Content Update | Rank Your SaaS Listicles Higher with Internal Chatter

There is a lot of buzz around the most recent update in Google search algorithm called 'Helpful Content Update'. #googleupdate

The ultimate goal of refining the search algorith is to enhance your search experience. While searching for any query on Google, the top results should bring you all the information you need.

Google shall reward the web pages that gives searchers a satisfying experience, help them achieve the goal of their search.

Let's say the searcher wants to purchase a SaaS, before making the decision, he would explore what all exists in the market, what shall be suitable for him, what suits his budget and meets his requirements.

Now if you write such a piece in a shallow way like just picking the features and details from respective website and putting it together, Google won't like it.

However, if you go in-depth, like trying the SaaS yourself and sharing your experience, research in multiple places to gather user's perspective, present the content in a way that it's easier for the reader to go to the next step in decision making Google is sure to reward you.

For instance if it's a SaaS listicle, we will talk about following to ensure that we bring the reader as close as possible to a buying decision:

- Features to look for
- Benefits and drawbacks
- User's perspective
- User persona - who needs such a SaaS
- Stories of personal experience (Internal chatter)
- Factors to consider for making a purchasing decision
- Key differentiators
- Case studies
- Helpful links like demos, video reviews and more
- Comparison tables
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