Gruen Akkomplice LifeCycle Society pitch + Intro

LIFE CYCLE SOCIETY CAMPAIGN
The Challenge
85% of serious accidents for cyclists involve a collision with a vehicle. And with more cars and bikes on our roads every day, it’s an issue that isn’t going away soon. It’s no secret that many drivers aren’t thrilled about sharing the road with cyclists. This ‘us vs them’ attitude can lead to safety concerns for riders. Our brief: make drivers love cyclists.

Our Solution
We want to make a real difference in changing driver behaviour to reduce accidents in the real world. We know that lecturing or demonising drivers won’t win them over. But showing some empathy for how they feel about cyclists, just might. If we can shift their attitude and give them something powerful to reflect on, we might just shift their behaviour as well.

Cyclists – loving them isn’t always easy. But looking out for them is.

Akkomplices
Director – Cameron March
Production Co. – The Producers
Sound design – Rumble Studios

Видео Gruen Akkomplice LifeCycle Society pitch + Intro канала Akkomplice