Adidas targets broader consumer base through sports sponsorship | World Business Watch | WION

Ahead of the Olympics, Adidas unveils a new line of footwear specifically designed for 41 different Olympic disciplines. The Paris launch event featured sponsored athletes, including climber Janja Garnbret. This shift in marketing strategy reflects a focus on catering to a wider range of sports and offering specialised footwear for each discipline.

#adidas #olympics #wion
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