Why Design Thinking, Not Design Gymnastics, Delivers Breakthrough Innovation

Design thinking has led to many breakthrough innovations and has seen a dramatic increase in adoption. However, in schools, universities, and businesses the design process has become supreme, leading to a fixation on implementing a fixed stepwise process. The effectiveness of design thinking is not only in the process but rather in the content; the fundamental theoretical origins of design thinking.

In this webinar, Dr. Sarel Gronum and Laura Hassett from the University of Queensland will explain what design thinking is, explore misconceptions, present examples of effectively applying the essential elements of design thinking, which makes it such a powerful innovation tool.

Dr. Sarel Gronum has more than 20 years of international lecturing experience. He currently lectures and supervises in Innovation and Entrepreneurship and is Associate Director of Education at the University of Queensland Business School.

Laura Hassett is the Senior Manager of the International Services Unit in the Faculty of Business, Economics and Law at The University of Queensland. The International Service Unit works to establish collaborative international partnerships that aim to further education and research in the business, economics, and law disciplines.

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Видео Why Design Thinking, Not Design Gymnastics, Delivers Breakthrough Innovation канала National Society of High School Scholars