Red Bull's Invisible Marketing
Get 3 extra months free with a 12-month VPN plan by going to https://expressvpn.com/coffeebreak
I'M BACK with a marketing analysis of one of my favorite brands, Red Bull. We're discussing their invisible content marketing and why I think it's so effective. The place I want to start is with a question: Why would a brand spend $65 million dollars on the Stratos Jump of Felix Baumgartner only not to show their product on screen?
Follow: ↓↓↓↓↓
Twitter: https://twitter.com/coffeebreak_YT
Support: ↓↓↓↓↓
Patreon: https://www.patreon.com/Coffee_Break
Music:
Lex - Jonny Greenwood
https://www.youtube.com/watch?v=8cQB1hlfDRk
Hanz - Start
https://soundcloud.com/hanzbeats/start-1
Chelsea McGough - Right as Rain
Licensed through soundstripe
Shownotes:
Red Bull Ad Age WriteUp
https://adage.com/article/special-report-marketer-alist-2013/red-bull-stratos-space-jump-helped-sell-a-lot-product/243751
Red Bull's Stratos Jump (short and long cut)
https://www.youtube.com/watch?v=FHtvDA0W34I&
https://www.youtube.com/watch?v=dOoHArAzdug
Видео Red Bull's Invisible Marketing канала Coffee Break
I'M BACK with a marketing analysis of one of my favorite brands, Red Bull. We're discussing their invisible content marketing and why I think it's so effective. The place I want to start is with a question: Why would a brand spend $65 million dollars on the Stratos Jump of Felix Baumgartner only not to show their product on screen?
Follow: ↓↓↓↓↓
Twitter: https://twitter.com/coffeebreak_YT
Support: ↓↓↓↓↓
Patreon: https://www.patreon.com/Coffee_Break
Music:
Lex - Jonny Greenwood
https://www.youtube.com/watch?v=8cQB1hlfDRk
Hanz - Start
https://soundcloud.com/hanzbeats/start-1
Chelsea McGough - Right as Rain
Licensed through soundstripe
Shownotes:
Red Bull Ad Age WriteUp
https://adage.com/article/special-report-marketer-alist-2013/red-bull-stratos-space-jump-helped-sell-a-lot-product/243751
Red Bull's Stratos Jump (short and long cut)
https://www.youtube.com/watch?v=FHtvDA0W34I&
https://www.youtube.com/watch?v=dOoHArAzdug
Видео Red Bull's Invisible Marketing канала Coffee Break
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Cigarettes, Slots, and Other Things that Aren't AddictiveJumping From Space! - Red Bull Space Dive - BBCHow Red Bull Makes MoneyWoke AdvertisingComedian Tells Joke, Everyone Loses Their MindThe Secret Behind Coca-Cola Marketing StrategyBest Marketing Strategy Ever: Steve Jobs Presents "Think Different"The Monkey On Wall Street - Watch BEFORE You InvestWhy Bad Science SpreadsWhat 40,000 Videos Tell Us About The Trending TabThe Perfect Crime - Scientific Fraud in AmericaThe Perfect TED Talk That Never HappenedHow Did RED BULL Get So Big?When Elon Musk Realized China's Richest Man Is A Dope (Jack Ma)Red Bull: The Real Story Behind the CanThe Art of the Non-ApologyWhy Red Bull Owns a Racing TeamBrand Storytelling Strategy [Red Bull Example & Case Study]Building an Engaged Audience Through Content: Lessons from Red Bull Media House