Luxury Disney World Vacations Can Cost $40,000 for Die-Hards

Walt Disney Co. raked in record theme-park revenue last year, boosted by a strategy that puts a price tag on everything from dinner with Cinderella and lightsaber workshops to skipping the line to join the Guardians of the Galaxy.

That tactic is now being challenged, as the era of free-spending revenge travel fades away and inflation pinches the pocketbooks of US families.

After a blowout 2022 driven by pent-up demand, visits to Florida’s Disney World are down as much as 15% this year, according to one analysis. As the House of Mouse pushes up against the limits of what vacationers are willing to pay, travel planners say families are often cutting trips short to cope with peak-season ticket prices that have almost doubled over the past decade.

On top of the surging admission prices, vacationers are balking at a system that’s become so complex that the bewildered turn to a parallel economy of planning blogs, social media accounts and message boards, as well as Disney-affiliated travel agents, to help navigate it all.

Myriad add-ons that are now a standard part of most visits — Bibbidi Bobbidi Boutique princess makeovers or passes that let antsy kids skip lines — have boosted the cost for a typical, week-long trip for a family of four by $5,000 to $25,000, or as much as $40,000 for a top-end experience, according to travel agents.

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