What is a B-Corp Classification? Nurturing Your Team and The Environment - Richie Jones MD of vvast

Richie Jones is the MD and Founder of vvast, which specialises in encouraging two way conversations between businesses and their customer through eCommerce, branding and industry-leading marketing.

Richie joins Jeannette to discuss his fascinating business journey, the path he's taken combining innovative technology and a glaring gap in the agency market, and how he ensures that his passions always combine with his profession to ensure happy, long term business impact.

KEY TAKEAWAYS

vvast was born from identifying the many weaknesses of the agency model, combined with a huge skills gap that exist within brands themselves.

The key to igniting long term engagement and loyalty, is to create tribes of clients who align perfectly with who you are and what you do.
The best way to make sure you're always at the forefront of innovation, is to imagine any challenge from the perspective of the consumer, and look for a solution that provides a frictionless outcome.

If you understand your "why", and if you are a purpose-led brand where people follow you religiously, you have to rely less on manipulations such as discounts and sales.

BEST MOMENTS

'It's been a varied journey with lots of learnings, for sure'

'We're a genuine extension of how the brand operates'

'Digital has a reputation for being a black art'

'They to being brave, bold and brilliant, is being centred in that moment'

This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to jump on a free mentoring session just DM Jeannette at info@jeannettelinfootassociates.com or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot

VALUABLE RESOURCES

Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970  

Richie Jones LinkedIn - https://uk.linkedin.com/in/richiejones

vvast - https://vvast.net/what-we-do/

ABOUT THE GUEST

Richie Jones has experienced both client side and agency life across multiple sectors. Having spent the majority of his career to date being just in front of the curve, he is now in the sweet spot having found his niche. Launching vvast has allowed Richie to blend his agency experience and brand expertise to deliver an innovative, low-capital entry to market for brands BUT crucially plugging them into a relentless R&D roadmap to accelerate revenue. 

He is passionate about the concept of creative destruction and feels genuinely privileged to have seen the inception and gradual impact of ‘the internet’ on society and brands. Richie builds teams with a shared love of brand; a stoke for surfing, mountain biking and music; and a drive to deliver epic work.

Having embarked on our B Corp journey in 2021, Richie has discovered how aligned it is with his purpose for vvast. It is so much more than environmental impact – it’s about considering our contribution to the wider community and understanding the way we do business through an ethical lens.

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. 

CONTACT THE HOST

Jeannette’s linktree - https://linktr.ee/JLinfoot

https://www.jeannettelinfootassociates.com/

YOUTUBE - https://www.youtube.com/channel/UCtsU57ZGoPhm55_X0qF16_Q

LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot

Facebook - https://uk.linkedin.com/in/jeannettelinfoot

Instagram - https://www.instagram.com/jeannette.linfoot/

Email - info@jeannettelinfootassociates.com

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.

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