Churn scores tell you the problem. Causal inference tells you the fix.

Churn prediction gives you a probability. It doesn't tell you what will change it. Tobias Konitzer makes the case for shifting from predictive accuracy to intervention confidence in lifecycle marketing.

#LifecycleMarketing #MarketingOps #datadriven

👀 Blog post version: https://humansofmartech.com/2026/03/24/212-tobias-konitzer-the-causal-ai-revolution-in-marketing-science/
📬 4 quotes, 0 chill, and 4 ideas from this episode: https://humansofmartech.substack.com/
▶ All episodes: https://www.youtube.com/playlist?list=PLcfDbt1ekBYOJLJyWVF9AuUOpUVwjSeoJ

Видео Churn scores tell you the problem. Causal inference tells you the fix. канала Humans of Martech Podcast