What is a brand persona | Why it is Important for Marketing | Whatsapp Business

Every interaction you have with a customer tells them a little bit about your business. Your online persona or brand persona is that personality. A brand persona, believe it or not, can influence whether a visitor clicks a button, fills out a form, or makes a purchase.

What is a Brand persona?
A brand persona collects personality traits, attitudes, and values that your brand regularly showcases to help connect with a specific audience segment. A brand persona can be someone, character, mascot, or thought. A good brand persona is one that can visualize someone you know.

Why its is Important?
Brand personality helps in facilitating communication with the customers. A customer can connect to the traits that they possess with the personality traits that a brand has. Brand Personality creates this unique identity. It helps in differentiation and clear connection.

In this video, you'll learn:
○ Introduction - 0:00
○ What is a Brand Persona - 0:11
○ Why do we need a Brand Persona - 1:20

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