What is Amazon DSP (Demand Side Platform) - Amazon Advertising

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. There are now two sides to Amazon Advertising including the Advertising Console and Display(pay for impressions). The Amazon Demand-Side Platform is an advertising platform the lets advertisers buy display & video ad placements both on and off Amazon.

Types of DSP Ads:
-Desktop Display Ads
-Mobile Banner Ads
-Mobile Interstitial Ads
-Image & text ads
-In-Stream Video ads

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