7 Tips for Effective Visual Motifs in Print Ads

1. Use consistent repetition.

2. Repeating patterns reinforce visual information. They tell the brain that "this is important!"

3. An effective motif has rhythm, so learn how the rhythmic marks work. For example, blurs and strokes suggest movement. You can also use the rhythmic marks to create dynamic images.

4. Use focal points as the main motifs in your ad. They can either be the brand element or the call to action.

5. Apply balance to a composition that includes a message. It gives the entire ad deliberate clarity with the principles of balance.

6. Use the rule of thirds. This means breaking down the image into nine parts and using the borders to align the subjects off-center.

7. Understand how symbolism works. You don't need to explain every visual element.

Upload your print ad's visual motif or create a brand new design online. Print outdoor banners, large poster signs, window clings or pole banners for public display.

Choose from a wide variety of signs for your print ad: https://www.uprinting.com/custom-signs.

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