The San Jose streetwear brand campaigning to “Stop Asian Hate” | Cukui x 99designs by Vista

Introducing the premiere episode of our “Bay Made” video series, featuring Cukui, a San Jose-based streetwear brand rooted in Asian Pacific Islander and Mexican culture, graffiti and tattoo art. We meet owner Jason Locquiao, who created t-shirts and launched a social media campaign to protest violence against Asian-Americans. We chat to him about brand activism, and learn how small businesses can use their platform, combined with the power of design, to take a stand.

Chapters:
00:00 Meet Cukui
00:35 San Jose and the Bay Area
00:57 How Cukui started out
01:42 How 99designs is helping
02:38 Why small businesses are important to communities

At 99designs by Vista, we know representation matters. As part of our pledge to empower diverse voices, we awarded $50,000 in design support to minority-owned small businesses in the San Francisco Bay Area.

"Bay Made" is a video series that explores the intersection of design, culture and community in the San Francisco Bay Area, as told through the stories of four inspiring business owners.

Learn more about brand activism for small businesses on our blog:
https://99des.co/cukuiblogyt

#99designs #inclusivedesign #culturalrepresentation

Видео The San Jose streetwear brand campaigning to “Stop Asian Hate” | Cukui x 99designs by Vista канала 99designs