The power of WE: re-defining the fashion industry. | Matteo Ward | TEDxVicenza

Matteo Ward is one of the co-founders of WRÅD, a project focused on bringing a radical change in the fashion industry. To define this as a brand, would be putting boundaries to Matteo’s mission: Wrad, in fact, is not a brand, it’s a call to action. Matteo began to reconsider his position in the fashion industry after realizing its negative global impact: fashion is the second most polluting industry in the world. In 2015 he decided to quit his job at Abercrombie & Fitch, driven by purpose and wanting to be an active part of a change. WRÅD soon grew as a collaboration of people ready to revolutionize the world of fashion, by stepping up in the name of positive change. In a matter of months, institutional partners, supporters, investors, contributors joined the movement. WRÅD’s destination? To catalyse the rise of livable fashion. Fashion that emphasises the life of the natural and human resources behind it in order to guarantee a future for the generations to come. A lifestyle for th This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Видео The power of WE: re-defining the fashion industry. | Matteo Ward | TEDxVicenza канала TEDx Talks