How Much Should You Charge for Website Design?

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How much should you charge when creating a website for a client? In today's video, we will discuss relevant topics about website price such as:

- Why you shouldn't charge by the hour
- Why you shouldn't list your prices on your website
- Why competing on the lowest price will bring you lower quality clients
- How to accurately quote a project
- How to determine the value of a website to your client depending on their type of business
- Why you will actually work harder and create a better end-product with premium pricing
- Whether it's best to build a website completely custom or use a pre-designed template
- Why productizing your website services is a great strategy
- How you can create a basic business website package at a premium price
- Why you should accept payments for a website project before doing any work up-front
- Why you want to broaden your skills outside of web design and offer other services that you can charge for

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This story is common – you learn web design by building your own website. A friend or family member notices. Eventually, they ask you to make a website for them. Your first thought is – how much do I charge for a website?

If they don’t expect you to work for free (which is common), their first thought is similar – how much does a website cost?

It’s natural to go one step further and wonder… how much money can I make by selling websites to local businesses? Is web design freelancing an option to generate a side-income?

The answer is YES – but what you charge depends on many factors!

You could find a number of people to create a website for you, anywhere from free (with upselling) to $10,000 depending on the project and complexity.

Having said that, I recommend two things:

DO NOT Charge Per Hour – Think about your hourly rate, but do everything you can to charge by project instead of per hour. The reason for that is simple. When a client hears our project price they know what they are going to pay in advance. It gives them a reference point that they can wrap their head around. On the other hand with an hourly rate, you may do the work upfront and then send an invoice, but if it wasn’t clear how long it would take, they may have “sticker shock”. And obviously over time, you’re going to get better at whatever you’re doing, so you shouldn’t get compensated less when you become more efficient per hour.

DO NOT List Your Prices – People will inevitably go on your website to see what they are in for. But don’t tell them. It could be a one-page brochure website, you might need to setup an e-mail signup form with an auto-responder sequence, you may need to do advanced tracking, you may be working on an e-commerce website selling physical products. Bottom line, it’s best to have a conversation with your potential client before giving them a price range. That way, you understand what work you have to perform before launching the website.

An exception to this is a fixed monthly service (for $99 or $149/month) where you standardize your offerings. In this case, you may want them to sign-up online instead of calling for a custom consultation. If you’re going down that route, be extremely specific with what comes in each monthly package.

Another quote that really does ring true is “cheap prices = cheap customers”.

The less you charge, the more your client will attempt to take advantage of you. Psychologically it is weird because the more you pay for something, the more you value it and the less you complain.

So if you have a cheap price, people are going to see how much they can squeeze out of you. Whereas if you price yourself at a premium level, you’ll have more leeway to over-deliver and provide the “wow” factor to please your client.

This can be a hard concept to really let sink in, and even harder to implement. You may need to tap into your personal network for the first couple jobs to build your portfolio before you feel comfortable asking for a higher rate or price.
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Видео How Much Should You Charge for Website Design? канала Ray DelVecchio