Unilever Paddle Pop Experience in South Africa

In 2011 Paddle Pop Adventures arrived in South Africa.

As new kids on the block we wanted to connect with the children on a long term basis.

Our website was choc full of games and we had Paddle Pop cartoons but it wasn't enough. We wanted to make more of an impact.

How to make Paddle Pop and his adventures unforgettable?

• to connect with the children on as well as offline.
• to have happy parents as well - imagine having your kids getting physically as well as mentally fit!
• to incorporate speed, focus and strength in our Paddle Pop adventure movie.

How do we do it?

By producing the world's first adventure experience that is virtual but controlled physically!

By tracking the body's movements with a special camera and software, Create-4 have made a technological breakthrough in video games.

With 3 cities and countless happy kids, Paddle Pop has become synonymous with reality fun in South Africa.

Видео Unilever Paddle Pop Experience in South Africa канала create4social