Madera Kitchen for Lenovo Small Business Campaign

Part of a series of 12 documentary-style videos with real business owners we did for Lenovo, aiming to establish trust and authenticity with their target audience.

By showcasing real small business owners and their experiences with Lenovo technology, we were able to demonstrate the practical benefits of their products in a tangible and relatable way. This approach helps to build credibility and rapport with potential customers, as they can see how Lenovo technology has positively impacted other small businesses like theirs.

Using real people helps to humanize the brand and make it more approachable. Viewers can see that Lenovo is genuinely invested in supporting small businesses and providing them with the tools they need to succeed.

Documentary-style videos are also an effective way to engage viewers emotionally. By sharing the stories of real small business owners, Lenovo is able to tap into the audience's empathy and showcase the challenges and triumphs of entrepreneurship. This can help to create a strong connection between the viewer and the brand, leading to greater brand loyalty and trust.

Видео Madera Kitchen for Lenovo Small Business Campaign канала Feel Good Video Production