How to Organize Your Mailchimp List with Tags & Segments

Want to send the right emails to the right people without getting overwhelmed? In this video, you'll learn exactly how to create tags and segments in Mailchimp, even if you're using the free plan!

Tags and segments are game-changers for email marketing. They help you organize your subscribers and send targeted, relevant emails instead of blasting everyone with the same message.

📍 What You'll Learn:
✨ What tags and segments are, and how they work
✨ How to create and assign tags to subscribers
✨ Using segments to send targeted email campaigns
✨ Automating tags based on signup forms
✨ Best practices for organizing your email list

💡 Why This Is Essential for Freebies and Lead Magnets:
For example:

Someone signs up for a Paris packing list → Tagged "Paris Freebie" → Receives Paris download
Someone else signs up for a budget travel checklist → Tagged "Budget Travel" → Receives budget guide

This keeps your emails relevant, organized, and personal—leading to better open rates and happier subscribers!

Timestamp:
0:00 Introduction – Tags & segments in Mailchimp
0:06 Why you need tags & segments (lead magnets & freebies)
0:23 What are tags? (explained)
0:36 What are segments? (explained)
1:30 Adding a tag as a hidden field in your embedded form
1:38 How to create a tag in Mailchimp
1:47 Viewing & managing your tag
2:25 How to create a segment based on a tag
3:25 Manually assigning a tag to a contact
4:02 Sending emails to tagged audiences via Campaigns
4:29 Selecting a targeted segment or tag as your audience
4:54 Confirming targeted contacts before sending
⚠️ Important Note:
With the Free plan, you can only send 1 welcome email. To use multiple tags with multiple automated emails, you'll need to upgrade to a paid plan.
💬 Questions? Drop them in the comments below!
👍 Don't forget to LIKE and SUBSCRIBE for more Mailchimp and email marketing tutorials!

#Mailchimp #EmailMarketing #LeadMagnet

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