How to Optimize a Google Search Campaign That Isn't Performing

Think your Google Search campaign is set up right, but still not converting?

You're not alone, and the problem usually isn’t the setup. It’s what happens after launch.
In this video, I’ll walk you through 5 key optimization checks we use to turn around underperforming campaigns and start getting real results again.

Here’s what you’ll learn:
✅ How to review your keyword performance and stop wasting budget
✅ When to pause expensive keywords that aren’t bringing in conversions
✅ What to do if your bids are too low to get on the first page
✅ How to use the Search Terms Report to cut irrelevant traffic and find high-converting terms to add
✅ How to update your ads and assets to match what your best customers are actually searching for
✅ Smart ways to scale your budget using impression share data
✅ When to switch from Manual CPC to Maximize Conversions, and eventually Target CPA, for better long-term performance
So if your campaign is getting clicks but no sales, or just burning through your budget, this video will show you exactly how to fix that.

🕘 Timestamps
00:00 – 00:14 — Intro
00:15 – 10:13 — How to Optimise Google Search Campaign
10:14 – 10:22 — More from Us

🔗 Links I Mention in the Video:
How To Setup Google Ads Conversion Tracking for Shopify:
👉 https://www.youtube.com/watch?v=E_XKpPILV9c&t=34s

🎓 Want to learn how to scale your store yourself?
Join KeyCom Academy and get expert-guided training:
👉 https://www.skool.com/keycom?utm_source=youtube&utm_medium=organic&utm_campaign=google_ads_search_campaign_not_converting%3F_do_this_first&utm_content=description

🚀 Prefer expert hands-on help?
If you’re already doing $20k+/month, book a free strategy call and let our team scale your store for you:
👉 https://keycommerce.com/strategy-session/?utm_source=youtube&utm_medium=organic&utm_campaign=google_ads_search_campaign_not_converting%3F_do_this_first&utm_content=description

🚨 Running Google Ads but not sure what’s holding you back?
Get a free audit from our team:
👉 https://keycommerce.com/our-services/free-google-ads-audit/?utm_source=youtube&utm_medium=organic&utm_campaign=google_ads_search_campaign_not_converting%3F_do_this_first&utm_content=description

#googleads #googlesearchads #keycommerce

Видео How to Optimize a Google Search Campaign That Isn't Performing канала Sam from KeyCommerce