Scrape Reddit with Google Sheets - Questions, Comments, Leads Direct From Reddit

Reddit Scraper (Google Sheets + Reddit API) — Top-Level and Deep-Dive Data Extraction
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00:01 Intro Scrape Reddit with Google Sheets: Questions, Comments, Leads
00:54 Overview Of The Reddit Scraper Tool
02:50 How To Run The Reddit Scraper
05:43 Scrape Keywords And Subreddits
07:19 Understanding The Output From Reddit
10:05 Pros And Cons Of This Reddit Scraping Sheet

This Reddit Scraper connects Google Sheets with the official Reddit API to collect structured data from subreddits or keyword searches. It operates in two modes for maximum flexibility:

Mode 1 – Top-Level Analysis
Collect high-level post data including title, author, subreddit, flair, upvotes, comment count, created date, post age, question detection, and a calculated engagement score.

Mode 2 – Deep Dive
Extract full post text and optional comments, including author, body, score, and timestamp. Ideal for market research, content strategy, and community analysis.

What the Reddit Scraper does:

Authenticates using Reddit API credentials for stable access

Scrapes by subreddit or keyword (for example r/smallbusiness or “marketing tips”)

Dual-mode collection for both overview and deep comment data

Detects questions automatically using flairs, question marks, and phrases like “how do I” or “what is”

Provides flexible filters: post age, title length, upvotes, comments, NSFW, AutoModerator, or deleted content

Calculates engagement score weighted by comments and upvotes

Lets you control delays, comment limits, and total scraped items

Creates ready-to-use Sheets for Dashboard, Config, Keywords, Top-Level Results, Deep-Dive Results, and Statistics

Includes menu actions for setup, testing, and clearing results

Why this Reddit Scraper stands out:

Uses the Reddit API instead of unreliable HTML scraping

Runs entirely in Google Sheets with no external setup

Outputs clean, organized data ready for filtering and sorting

Offers both quick scans and detailed conversation retrieval

Includes automatic dashboards and performance metrics

Who it is for:

Marketers and founders researching audience pain points

SEO and content teams collecting topic ideas or question keywords

Product teams analyzing customer feedback and trends

Sales and research professionals finding discussions and insights

Quick start:

Create Reddit API credentials at reddit.com/prefs/apps

Paste your Client ID, Secret, and User Agent into the script

In Google Sheets, open Osborne DM Tools and choose “Setup All Sheets”

Add targets in the Keywords sheet (Subreddit or Search, Mode, and whether to capture questions only)

Adjust settings in the Config sheet for limits, filters, and delays

Run “Test Reddit Connection” to confirm authentication

Select “Run Scraper” to begin data collection

Review results in Top-Level Results and Deep-Dive Results and monitor statistics

Output includes:
Top-Level Results: timestamp, keyword, title, body, author, subreddit, flair, comment count, upvotes, engagement score, post age, and URL.
Deep-Dive Results: post data plus individual comments, including author, score, and created time.

Tips:

Use “new” sorting to capture the latest discussions

Keep minimum thresholds low to find fresh posts, then sort by engagement

Filter by “Is Question” for problem-focused threads

Run smaller batches with moderate limits for faster completion

Check the Statistics sheet for total items, success rate, and runtime

Pros:

Official API integration

No servers or external software needed

Dual-mode design for both overview and detail

Customizable filters, delays, and retention

Clear dashboards and easy reset tools

Cons:

Requires Reddit API credentials

Subject to Reddit API rate limits

Apps Script runtime limits very large runs

Skips deleted, removed, or NSFW content by default

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