Why Machine Learning Is the Next Big Thing for Media

A conversation with Gavin Bridge, Senior Media Analyst, Variety Intelligence Platform and Sean Doherty Jr., COO and Co-Founder, WURL

0:10 Introduction
0:40 What does WURL do?
1:03 Content distribution
1:26 Advertising
2:12 Data management
2:51 Marketing
5:15 AVOD and SVOD apps acquire viewers and retain them
6:00 Machine Learning advantages: viewing habits, behaviour prediction
7:40 Ads result measurement
9:19 Targeting, behaviour understanding
10:38 Difference between traditional algorithm and Wurl Perform processes: machine learning aspect
12:50 Customers reactions that used Wurl Perform
13:55 Innovation at Wurl Perform
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Видео Why Machine Learning Is the Next Big Thing for Media канала Monaco Streaming Film Festival